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Will Consumers Come to Accept RFID?
A growing number of US consumers are aware of RFID tags, but less than 50% consider RFID a good idea. Why are consumers so concerned about the technology? Read More

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Customers Buy More Than Your Products

Recently a supplier that I have used for a long time was bought out by another company. Even though the new organization provides the same service at the same price, I'm disappointed. I'll miss the friendly help the original owner provided.

Come to think of it, his personality and assistance was the main reason I was his customer. When I talked to several friends who also use the service, they said the same things.

This brings up a great point. Customers buy for a lot of reasons and most of them have nothing to do with the quality or price of your product or service.

Customers buy:
* Your personality
* Your service
* The way your store or website looks
* Your philosophy about life, business, or politics
* The way your store smells
* Your efficiency
* Your reputation among people they know
* Your location or memorable web address

Kevin Nunley provides marketing and copy writing. Read all his free tips at http://DrNunley.com Reach Kevin at kevin@drnunley.com or (801)328-9006.

Newer Small Biz More Likely to Advertise Online

The Kelsey Group and ConStat report that 78% of older small businesses -- those that have been in existence for more than 20 years -- rely on Yellow Pages advertising compared to 52% of those small businesses that have been around for less than 10 years.

Younger businesses, however, are more likely to include e-mail, search engine marketing and Internet Yellow Pages in their overall advertising mix.

The study, conducted among 289 online advertising decision-makers at small businesses, finds that younger businesses spend an average of $4,753 per year on advertising whereas their older counterparts spend an average of $9,300 on advertising annually. The study notes, however, that younger small businesses average $756,000 in annual revenues whereas older small businesses average $2.8 million in revenues, proving that newer small businesses spend more on advertising than their older counterparts.

As Neal Polachek, Senior Vice President of The Kelsey Group, is quoted in the release "What is interesting is that the newer businesses are spending twice as much on advertising as compared to the older businesses relative to their annual sales volume...This tells us that the newer businesses should be drawn to advertising and marketing solutions that can clearly demonstrate positive returns on investment." Resources for local online advertising are well advised to target newer small businesses.

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MarketMavens.com^TM Radio Show

Listen to promotion tips on the DrNunley Radio Network.

RealPlayer required.

listen to StartupNation Radio!

You must have Real Player or Windows Media Player in order to listen to the audio programs listed above. Both of these are available at no charge.

IMPORTANT: If you have trouble playing audio, try downloading the latest software version by clicking on the desired player below.

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More Businesses Now Eligible to File Schedule C-EZ—The IRS recently doubled the business expense threshold to $5,000 from $2,500 for filing the Form 1040, Schedule C-EZ. The change means a savings of 5 million hours of paperwork burden for small business taxpayers.

GWB "Small Biz Rocks The Free World" Sticker- $3.99

Recommended article:

Surviving the Three Pitfalls of Business Ownership
If you're prepared for the worst, you might just be able to turn these hazards into opportunities. By Michael Simmons

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Postal Service Offers Free Shipping Materials for Military Families

The U.S. Postal Service is offering a package of free packing materials, including 10 boxes, 10 customs forms with envelopes, and 10 "Mili-Pac" shipping envelopes....More

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Combating Insurance Costs
The rising cost of insurance is a concern for business owners, but there are ways to find the right policy at the right price.
>> Read More

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Holiday Shopping 2004 - How did the predictions go?

eMarketer's Q4 2004 online sales projection is $22.3 billion. Focusing on the holiday season, November and December alone, the projection is $16.7 billion, up 29.3% over same period in 2003. Learn more about shoppers and buyers in the Holiday Shopping and Buying Online report.

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INDIE ARTIST MANAGEMENT: ECONOMIC REALITIES & INSIGHTFUL
STRATEGIES: Three Personal Managers Of Independent Artists Outline Pathways For Success
http://www.musicdish.com/mag/?id=9829
By The G-Man (Associate Writer)
Blurb: "Writers across the country can be very helpful when bands come in from out of town." He also recommends that you "get on-air appearances for your artists who are on tour. Call people, tell them why your artist will be good for their station or their club." Taylor challenged him to give an example of how he talks to people on these calls. To much laughter, he said, "If I'm talking to a club, I always say the artist plays 'good drinking music.'"

True Story Marketing
People today are bombarded by so much information that they have become numb to what feels like advertising or, during political cycles like we are in today, out and out fabrication. So how do you convince them you're telling the truth about your product? Tell them a story. Read more >>

Running the Family Business
Immigrants who come to America and launch a business have the right idea in their approach to running an enterprise – they get the whole family involved. Mom, dad, the grandparents, even the kids all pitch in to make sure the business is a success.
Read more >>

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